Monthly Archives: February 2025

Merchandise, small players swept up in whirlwind success of Ne Zha 2

Merchandise, small players swept up in whirlwind success of Ne Zha 2

With the whirlwind success of “Ne Zha 2: The Demon Boy Comes Into the World,” merchandise and small players have been swept up in an unprecedented business opportunity. This animated film has not only created box office miracles within China but its influence has quickly expanded to the global Chinese community. From exquisite figurines to […]

China’s Spring Festival 2025

China's Spring Festival 2025

In 2025, China’s Spring Festival, the most important traditional festival in China, witnessed a wonderful combination of ancient traditions and modern elements. As the lunar year drew to a close, the whole country was immersed in a festive atmosphere. Prior to the festival, families carried out the traditional “spring cleaning”, aiming to bid farewell to […]